Orlando, Florida · September 17, 2026
Clear Direction Schools introduces its company identity and a new website
The family company behind Central Florida Preparatory School and Crestwell School now has a name families and schools will see more often. Clear Direction Schools has introduced a company identity built around three words, A Family Company, and a new cleardirectionschools.com.
The site explains what the company does for its own campuses and for other independent schools: school acquisitions, for founders and boards planning what comes next; school management, for boards that want to keep their school and hand off the operations; and campus development, for schools with something to build. It also introduces the people who run the company and the schools it serves.
The identity itself is deliberately quiet: a single needle mark, classical lettering, and the line "since 1990," because the company's argument is its record, not its logo.
About Clear Direction Schools
Clear Direction Schools is a family company that builds and operates independent schools in Florida. Founded in 1990, it works with two schools, Central Florida Preparatory School in Orlando and Crestwell School in Fort Myers, nearly 1,000 students in all, and with other independent schools on acquisitions, management, and campus development. Press and company inquiries: [email protected] or 407-625-6207.
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